HISTORY

Spring 2010: Car Cruise for Cancer

Ultimate Road Rally™ began, under the name of Car Cruise For Cancer (CCFC), when a small cruise to a car show transformed into something meaningful. Founder, Omar Salaymeh, realized how much of a difference these cars and the people driving them could really do. There were only 5 cars on that first drive. But that didn’t matter. The quality in the group made up for the quantity.

The first rally as CCFC was underway. 22 cars were part of the event. The event started as a small lunch with a quick cruise around the Chicago suburbs. Every driver got a sticker to place on their car. Our mix of exotics and American sports cars stayed as a group and everybody had a lot of fun. This first event raised $700 for St. Jude Children's Research Hospital.

We had a whole year to make things better...and we did! We brought on some local sponsors who were able to take our rallies to the next level. Drivers and passengers showed up at Chicago Motor Cars (the first official sponsor) for lunch. Then our 30 cars competed in a “poker run” where the car with the best poker hand over 5 sponsored stops won the challenge.

With the success of the poker run, We decided to try for one more event in 2011. This time we split up the drivers into teams of 6 cars for the Ultimate scavenger hunt. This event changed the way our rallies would be organized.

2013: The Year of the Rallies After taking 2012 season off, CCFC changed its name to Ultimate Road Rally (URR). The new name was more fitting to what the event had evolved into. Also, the demand for our events grew so quickly that we had summer and fall events. With the new format, teams scored points based on team photos and missions which created more fun friendly  atmosphere at the events.

URR has grown a lot from that first event. We never changed our foundation of bringing the right people out for the right cause. We now have over 30+ events under our belts which also include cruise nights and track days. URR has help create countless memories and relationships over the years. With how quickly we have grown, we are excited about the future of Ultimate Road Rally.

We finally made a name for URR in Chicago. The events were bigger and better than ever. The members kept growing and same with the cars. Every exotic car from ford GT’s, Lamborghini’s, Ferrari’s, Porsches and any other must have car wore the URR badge. We were just getting started 

This was one of the crucial moments of URR this is when what we did really changed for others. Cals angels event was scheduled for June 12th 2016. 6 days prior on 6/6/16 Founder Omar Salaymeh, brother Sami was killed in Chicago from a tragic random shooting. URR members vowed to make sure that Cals angels still received their rides. This event was known at the Ralli for Sami. Raising over $30,000 and making the day of countless children. We‘ve continued this tradition every year 

THE NEW WAY TO RALLY. The time finally came we took the game we created and developed an easy to use APP this allowed users to upload photos, answer trivia, find users, keep scores, and sign up to new events. This APP would change URR forever 

We took years of feedback all over the country using real members at real events to develop the best rally app in the world. 

This included a way to create your own events, an easy way to create turn by turn routes that could be saved and shared. Live tracking of event members to make sure no one is ever lost. Built in chat to stay connected, with so much more

WELL IT'S ALL HERE IN ONE PLACE

We launched URRLIVE summer of 22, with the capability to allow any user to Create their own event, and invite  friends to join the fun.